16 Branding and Communications PDF 68 KB
To agree the corporate branding for the shared services and to agree the communications implementation plan.
Minutes:
Consideration was given to a report on the development of branding for Cheshire Shared Services, and to a communications plan to support the effective delivery and understanding of Shared Services.
Following the last meeting of the Committee a number of suggestions had been investigated further and examples were circulated of the revised and updated designs including those for business cards, name badges, the internet site, uniforms and safety wear, vehicle livery and for a staff e-news letter.
In considering the application of the branding it was noted that there were some services that were to be shared on a short term basis, pending early review, and Members requested that the application of branding in these areas should be carefully considered in order to avoid unnecessary expenditure.
RESOLVED
That approval be given to the corporate branding for Shared Services to be applied in an appropriate manner, and that the communications implementation plan be agreed.