Issue - meetings

The Panel noted that tourism was a significant sector of the local economy of Cheshire East, contributing around £600 million directly in 2007.  Around two-thirds of revenue was generated from day visitors.  A strong sense of place existed in Cheshire East and visitors were attracted by many factors such as natural environment, built heritage, cultural activities, strong local brands (such as Tatton Park and other gardens), and accessibility links to the adjoining conurbations of Merseyside, Manchester and the Potteries.

It was noted that Visitor economy services are delivered in a number of ways at present, but a number of issues had now been identified which required a member input at this stage.  These included:-

(a)    How should the importance of the visitor economy be reflected in Cheshire East’s organisation and resource?

(b)    How can the visitor economy be supported at the highest executive and political levels within the Authority?

(c)     How can balanced and effective alternative partnership models be achieved?

(d)    Does Cheshire East require a Visitor Economy Strategy to drive forward the key areas of the Authority (such as Planning, Transport, Cultural Services, Economic Development) and co?ordinate delivery with partners?

RESOLVED –

That a Visitor Economy Task group be established with representation from across the existing authorities to ensure continuity of service issues are reflected in the work programme and with the following terms of reference:

1         To develop a visitor economy model for both the strategic and delivery interface that could be regarded as an example of good practice in partnership working.

2         To consider and recommend on continuity of service issues towards the integration of the four authorities into one Cheshire East.

3         To oversee and develop a co-ordinated approach to visitor economy issues and opportunities.

4         To consider the need for a Visitor Economy Strategy to co-ordinate efforts within the Authority and with partners.